As marketers, it’s incredibly important to make sure your audience feels seen, understood and accurately represented....
Posted By mhp.si on 12/30/2021
Until recently, most healthcare marketing discussions seem to focus on the Baby Boomer generation — individuals born...
Posted By WG Content on 12/01/2021
It’s not easy to tell a brand’s story well. Any time you’ve ever looked at a company’s website,...
Posted By Cobalt Communications on 11/30/2021
With online activity and total user screen time skyrocketing in 2020, you’ve likely noticed banners and pop-up messages...
Posted By Primacy on 10/06/2020
With cases of coronavirus continuing to rise as states begin reopening their economies and many of us surface from our own...
Posted By Cobalt Communications on 08/27/2020
Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns....
Posted By Healthcare Success on 08/10/2020
As we’re stuck at home, the biggest screen in the house — the TV — is getting more of our attention. Since...
Posted By mhp.si on 06/09/2020
Long gone are the days when marketing focused on a few key channels like print, radio and TV advertisements. With the internet,...
Posted By Cobalt Communications on 01/24/2020
By Erin Schroeder - Caregivers play an important role in the patient journey. Engage them with meaningful content that...
Posted By Geonetric on 06/16/2019
