Healthcare marketers have a duty to promote access to care while protecting patient privacy. Recent guidance from HHS OCR on tracking technology and HIPAA is forcing many providers to re-evaluate that balance, especially when it comes to analytics and ad platforms like Google Analytics, Google Ads, Facebook, and more. Watch this webinar to learn more about how that guidance is impacting healthcare marketers and what they can do to keep analytics and ads running effectively.
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
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