Healthcare and privacy legal experts from Faegre Drinker, along with Freshpaint and Accelerated Digital Media to discuss how to market health services in a HIPAA world. We cover recent guidance from HHS OCR on tracking technology, the impact on marketers at digital health providers, and a framework from legal experts to help decide how to balance promotion of healthcare services with patient privacy.
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
Healthcare marketers have a duty to promote access to care while protecting patient privacy. Recent guidance from HHS OCR on tracking technology and HIPAA is forcing many providers ...read more
There’s a lot of awareness of Google Analytics and the Meta Pixel leading to HIPAA violations. But, those aren’t the only two tracking tools that can lead to HIPAA violations. There ...read more
Healthcare marketers are charged with balancing patient privacy with promoting access to care. New web tracking and HIPAA guidance from HHS OCR is altering that delicate balance and ...read more