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Posted By Freshpaint on 10/30/2023

How Healthcare CISOs Can Help Marketers Navigate Patient Privacy

Healthcare marketers are charged with balancing patient privacy with promoting access to care. New web tracking and HIPAA guidance from HHS OCR is altering that delicate balance and introducing risk for the organization. In times like these, it’s important for CISO’s to understand how they can work with their marketing teams to deliver results for the business while staying compliant.

Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more

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