Before COVID-19, healthcare consumers were already demonstrating their preference for using digital to select and engage with providers. As the pandemic continues, the importance of digital will only grow.
With a heightened focus on access to care initiatives over the last few months, your organization’s online provider directory is more important than ever. It also can be one of the most challenging parts of your web strategy to get right, especially as care options become more varied and complex. But it’s also one of the most important tools for providing your current and prospective patients the access they need.
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