DIGITAL STRATEGIC PLANNING
SPONSORED BY: COFFEY COMMUNICATIONS
Marketing executives have big ideas but getting buy-in can be difficult. For Montage Health, as a result of years of investing in partnerships to expand care options and the organization’s rebrand, the website had become a fractured experience. In this session, learn how they invested in research to make the case for their new digital experience and follow their journey to secure support and re-imagine the growing system’s digital experience.
Presenters:
Mary Barker
Chief Communications Officer
Montage Health
Andrea Joyner
Director of Product Strategy
Geonetric
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