“If you don’t have time to do it right, when will you have time to do it over?” Attend this session and discover how Cape Cod Healthcare (CCHC) invested in pre-redesign strategy to keep their site consumer-focused. With user behavior data and usability testing as a guide, CCHC rebuilt their popular news hub, added geographic targeting, implemented a location strategy and more. Attendees will learn how investing in pre-redesign planning moves the post-launch needle.
Patrick Kane, Senior Vice President, Marketing and Business Development, Cape Cod Healthcare
Ben Dillon, Chief Strategy Officer, Geonetric
At Geonetric, we create compelling digital experiences on our VitalSite content management system, as well as Sitecore, Drupal and other platforms. As a digital experience agency with deep technica... Read more
1500 Masters Blvd, Championsgate, FL 33896, USA
View On Larger MapDigital Engagement TrackReimaging an organization’s digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team.Attend ...read more
Every healthcare marketer goes through it at some point. A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their ...read more
Moving your website to a new platform and vendor is a major undertaking.It’s a project most healthcare marketers will only encounter a few times in their career. With more than ...read more
Learn key performance triggers and signs to look for when considering a new site design and user experience.When is the right time to consider a redesign? It’s easy to see the ...read more
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