Geonetric on 08/22/2019

Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare

Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare
Omni Orlando Resort at ChampionsGate
1500 Masters Blvd, Championsgate, FL 33896, USA
11/05/2019 - 11/05/2019
1:45PM ET - 2:45PM ET

“If you don’t have time to do it right, when will you have time to do it over?” Attend this session and discover how Cape Cod Healthcare (CCHC) invested in pre-redesign strategy to keep their site consumer-focused. With user behavior data and usability testing as a guide, CCHC rebuilt their popular news hub, added geographic targeting, implemented a location strategy and more. Attendees will learn how investing in pre-redesign planning moves the post-launch needle.

Patrick Kane, Senior Vice President, Marketing and Business Development, Cape Cod Healthcare
Ben Dillon, 
Chief Strategy Officer, Geonetric

At Geonetric, we create compelling digital experiences on our VitalSite content management system, as well as Sitecore, Drupal and other platforms. As a digital experience agency with deep technica... Read more


1500 Masters Blvd, Championsgate, FL 33896, USA

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