Digital Marketing & Advertising Track - Sponsored by Hileman Group
There’s a problem with the way most healthcare systems approach organic and paid marketing. Too many organizations treat them separately and keep the disciplines siloed, resulting in wasted time, energy and dollars.
Learn how Hartford HealthCare broke down silos, reduced vendor overlap, protected spend and enjoyed improved impressions, clicks, and more than 200% increases in conversions.
Presented by:
Daniel Small
Senior Director, Digital Strategy
Hartford HealthCare
Caleb Moody
Account Strategy Director
Geonetric
At Geonetric, we create compelling digital experiences on our VitalSite content management system, as well as Sitecore, Drupal and other platforms. As a digital experience agency with deep technica... Read more
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