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MERGE on 09/29/2022 in Conference Sessions

People are Confused. Your Website Isn’t Helping! How Piedmont Rethought the User Experience to Prioritize Consumers’ Needs

People are Confused. Your Website Isn’t Helping! How Piedmont Rethought the User Experience to Prioritize Consumers’ Needs
JW Marriott Miami Turnberry Resort & Spa
19999 W Country Club Dr, Aventura, FL 33180, USA
11/07/2022 - 11/07/2022
2:45PM - 3:30PM
More Details
HCIC22 Branding Social Media Digital Experience Digital Strategy User Experience UX

Branding & Social Media Track - Sponsored by Phase2

Healthcare is confusing and consumers are often in a state of illness and stress when attempting to receive care. Piedmont recognized the need for healthcare websites to be more than passive providers. They should be active partners with patients in clarifying options and assisting in decisions. Piedmont implemented an evolution of their digital experience that took cues from travel & retail and expanded their efforts beyond the website, all while undergoing a new brand campaign.


Presented by:

Douwe Bergsma
CMO
Piedmont Health

Keir Bradshaw
EVP, Technology
MERGE

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19999 W Country Club Dr, Aventura, FL 33180, USA

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