Strengthening Patient Acquisition Through Referring Providers

Marketing & Digital Engagement Track

When it comes to driving new patients to specialty care, we understand that referring providers are a vital resource, as most patients rely on the advice of their trusted primary care physician when deciding where to receive specialty care. But how does a health system build and maintain the trust and confidence of referring providers to earn those referrals? 

In this session, you’ll learn how Indiana University Health, the leading health care provider in Indiana, applies customer insights to plan and implement multi-channel strategies to build relationships and earn the loyalty of referring providers.

Presented by:

Megan Finkelman
SVP Client Service Leader
MERGE

Shannon Wilson
Executive Director, System Marketing–Specialty Care
Indiana University Health

REGISTER HERE