Marketing & Digital Engagement Track
When it comes to driving new patients to specialty care, we understand that referring providers are a vital resource, as most patients rely on the advice of their trusted primary care physician when deciding where to receive specialty care. But how does a health system build and maintain the trust and confidence of referring providers to earn those referrals?
In this session, you’ll learn how Indiana University Health, the leading health care provider in Indiana, applies customer insights to plan and implement multi-channel strategies to build relationships and earn the loyalty of referring providers.
Presented by:
Megan Finkelman
SVP Client Service Leader
MERGE
Shannon Wilson
Executive Director, System Marketing–Specialty Care
Indiana University Health
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
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