DIGITAL STRATEGIC PLANNING
Identifying the need to produce cost-effective digital campaigns that provide end-to-end visibility into user behavior, VCU Health created a solution that provides direct access into appointment scheduling and supports patient acquisition. Learn how the resulting campaign configurator tool aligns with a custom call center application, uses the workflows for numerous VCU Health Call Centers and provides improved tracking, including top of the funnel traffic and real lifetime value measurements, while integrating directly into a Salesforce CRM.
Presenters:
Jennifer Vazales
Digital Strategy & Marketing Manager
VCU Health System
Jessica Beard
Account Director
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
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