Meeting consumer expectations for healthcare brands to "know them" is often encumbered by the complexity of HIPAA regulation and data privacy. It is critical for organizations to learn how to contextualize personalized content through an approach that not only provides enterprise value to the organization, but also overcomes the challenges of personalization in a healthcare setting.
Understanding how to deliver customized experiences – in the right way – is the key difference between simple personalization and a healthcare personalization strategy. VCU Health and MERGE employed an iterative and measured approach to plan, execute and measure personalization in a digital healthcare experience. Join us as we show you examples of how we implemented a personalized approach, based on multi-persona users and an escalating strategy for strong results – one step at a time.
Three Learning Objectives:
Presented by:
Beth Cronin
Digital Marketing Strategist
VCU Health System
Jess Beard
VP, Client Service Leader
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
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Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World