Increasing Patient Access via a Centralized Content Experience for Your Health System

Content Strategy Track Sponsored by Coffey Communications

Building a digital platform is one thing, but designing a platform that supports creators to leverage content effectively and empowers patients to make content-driven decisions is something else. In the post-COVID era, when Baptist Health System's patients wanted digital-first access to patient care and related health information, they rose to the challenge - redesigning and developing their system-wide site with consumers in mind. 

Learn how the Baptist Health team identified their most important goals in their recent website redesign and build, why content was a central focus and how they successfully leveraged their partnerships to launch.

Presented by:

Katie Jimenez
Director, Digital Engagement 
Baptist Health System KY & IN 

Rebecca Kfoury
Senior Project Manager 
Valtech

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