Shortening Your Stack

DIGITAL STRATEGIC PLANNING 
SPONSORED BY: COFFEY COMMUNICATIONS

All those fattening marketing stack technologies are delicious, but do you need the calories? Expensive platforms claim identical features, and organizations may benefit from slimming down. But can you remove any of those technologies without losing out, today or tomorrow? In this session, critically review overlaps in specific platforms and categories. Though overlap is unavoidable, understand how to carefully rethink the number of platforms while prioritizing unified reporting, journey orchestration and integrations. Learn how doing so could save your organization money — or at least provide a better view on the expense and possibilities of modern marketing platforms.

Presenters:

Susan Iovenitti
Director, Digital Strategy and User Experience
The Berndt Group (TBG)

John Berndt
CEO
The Berndt Group (TBG)

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