People today expect online experiences to be highly relevant and easy to use—regardless of industry. However, they are also increasingly skeptical of how companies collect and use their personal data. Healthcare marketing should be personal, but not “too personal.” Learn how to avoid PHI and ethical pitfalls in personalization and discover how greater transparency can even lead to deeper relationships with patients and families.
Mara Low, Manager, Digital Strategy and Optimization, The Berndt Group
Valtech (formerly The Berndt Group) is a national, award-winning, thought-leading digital agency specializing in the design & implementation of significant websites—as well as the building of Web o... Read more
1500 Masters Blvd, Championsgate, FL 33896, USA
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