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Valtech on 08/22/2019

Back-End Content Strategy: Structured Approaches to Scalable Content

Back-End Content Strategy: Structured Approaches to Scalable Content
Omni Orlando Resort at ChampionsGate
1500 Masters Blvd, Championsgate, FL 33896, USA
11/04/2019 - 11/04/2019
4:30PM ET - 5:30PM ET
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HCIC19

Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.

Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health
Susan Iovenitti, Director of Digital Strategy & User Experience, The Berndt Group

Valtech

Valtech

Valtech (formerly The Berndt Group) is a national, award-winning, thought-leading digital agency specializing in the design & implementation of significant websites—as well as the building of Web o... Read more

1500 Masters Blvd, Championsgate, FL 33896, USA

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