Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.
Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health
Susan Iovenitti, Director of Digital Strategy & User Experience, The Berndt Group
Valtech (formerly The Berndt Group) is a national, award-winning, thought-leading digital agency specializing in the design & implementation of significant websites—as well as the building of Web o... Read more
1500 Masters Blvd, Championsgate, FL 33896, USA
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