Healthcare Recruiting: The Power of Marketing & HR Partnerships

Conversion & Patient Care Strategies Track - Sponsored by Hero Digital

As brands, we understand the need to recruit the best talent there is. But what tools can we use to compel qualified candidates to apply? Using an engaging case study, we will demonstrate how an employer value proposition (EVP) can drive recruitment in ways that align with your marketing efforts. 

You will walk away with a better understanding of how to deliver staff insight, validated messaging and emerging digital advertising techniques to drive qualified applicants. Employer value proposition (EVP) is a relatively newer concept. However, it is something instrumental in helping a brand or organization to define highly distinctive recruitment marketing and advertising at a time when they need it most.

Presented by:

Liz Baker
Executive Director, Marketing
Indiana University Health

Kellie Bliss
EVP, Client Service
MERGE

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