Digital Health Track Sponsored by MERGE
The difference between an effective healthcare personalization strategy and one that falls flat is whether it provides true value to consumers. To do this, it must be backed by integrated technologies that “speak” to one another. Baptist Health has launched an enterprise-wide personalization strategy, grounded in an effective marketing technology infrastructure.
In this session, learn their approach to moving from targeted to personalized marketing through technology, driving efficiency across Baptist Health patient journeys.
Presented by:
Val Lopez
Assistant Vice President, Marketing Operations
Baptist Health
Keir Bradshaw
Executive Vice President, Technology
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
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