Panel Discussion Sponsored by: MERGE
Creating an immersive, seamless digital user experience requires a modern marketing approach that spans channels, segments, engagements, and devices. It requires a deep understanding of personalization strategies that engage customers at each and every touch point with richer and more relevant real-time experiences.
Join veteran leaders from inside and outside healthcare for a panel discussion on modern personalization advantages, approaches, and steps to get started. From the importance of a strong data and content strategy to the role of the marketing technology stack and CRM implementation, explore lessons learned and how to make your personalization goals of today a reality tomorrow.
Presented by:
Aaron Watkins
Senior Director of Interactive Strategy
Johns Hopkins Medicine
Val Lopez
Assistant Vice President, Digital & Marketing Technology
Baptist South Florida
Keir Bradshaw
Executive Vice President
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
