Panel Discussion: Personalization and the Modern User Experience: Connecting the Dots

Panel Discussion Sponsored by: MERGE

Creating an immersive, seamless digital user experience requires a modern marketing approach that spans channels, segments, engagements, and devices. It requires a deep understanding of personalization strategies that engage customers at each and every touch point with richer and more relevant real-time experiences.

Join veteran leaders from inside and outside healthcare for a panel discussion on modern personalization advantages, approaches, and steps to get started. From the importance of a strong data and content strategy to the role of the marketing technology stack and CRM implementation, explore lessons learned and how to make your personalization goals of today a reality tomorrow.

Presented by:

Aaron Watkins
Senior Director of Interactive Strategy
Johns Hopkins Medicine

Val Lopez
Assistant Vice President, Digital & Marketing Technology
Baptist South Florida

Keir Bradshaw
Executive Vice President
MERGE

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