Posted By MERGE on 10/27/2021 in Webinar

Panel Discussion: Personalization and the Modern User Experience: Connecting the Dots

Panel Discussion: Personalization and the Modern User Experience: Connecting the Dots
12/14/2021 - 12/14/2021
4:00PM - 5:00PM

Panel Discussion Sponsored by: MERGE

Creating an immersive, seamless digital user experience requires a modern marketing approach that spans channels, segments, engagements, and devices. It requires a deep understanding of personalization strategies that engage customers at each and every touch point with richer and more relevant real-time experiences.

Join veteran leaders from inside and outside healthcare for a panel discussion on modern personalization advantages, approaches, and steps to get started. From the importance of a strong data and content strategy to the role of the marketing technology stack and CRM implementation, explore lessons learned and how to make your personalization goals of today a reality tomorrow.


Presented by:

Aaron Watkins
Senior Director of Interactive Strategy
Johns Hopkins Medicine


Val Lopez
Assistant Vice President, Digital & Marketing Technology
Baptist South Florida


Keir Bradshaw
Executive Vice President
MERGE


MORE INFO