Think about the last time you googled ‘bank near me.’ When you did, what stood out to you about the Places section...
Posted By Amsive on 08/20/2024
If you are a local-dominant health plan or hospital system, this is for you! As a challenger brand, it’s not enough...
Posted By Amsive on 08/19/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with two marketing leaders at Renown...
Posted By OHO Interactive on 05/23/2024
We hope your holiday season was filled with good cheer and plenty of new business opportunities.Now that the holidays have...
Posted By Healthcare Success on 02/26/2024
Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our...
Posted By Cardinal Digital Marketing on 02/01/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining...
Posted By Strategic Communications on 09/07/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
