Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click...
Posted By Healthcare Success on 08/02/2021
As a growth marketer, one of the biggest pains of my job is branded paid search.Every day we have to compete and pay for...
Posted By Yext on 10/28/2020
Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox...
Posted By True North Custom on 10/27/2020
It happens billions of times a day.Consumers bounce off brand websites to Google because of a really bad site search experience....
Posted By Yext on 10/21/2020
The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by strategic...
Posted By True North Custom on 10/07/2020
What Did You Learn? Episode 6There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were...
Posted By Aha Media Group on 08/18/2020
As healthcare marketers continue to respond to the pandemic, growth strategies and 2021 planning are increasingly becoming...
Posted By True North Custom on 08/14/2020
You don’t need to throw out your painstakingly researched and optimized media plan on account of the COVID-19 pandemic,...
Posted By Primacy on 03/27/2020
Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform...
Posted By Healthcare Success on 03/26/2020