In the world of content planning and writing, search engine optimization (SEO) is often backburnered, outsourced, or in...
Posted By Primacy on 05/21/2024
Editor's Note: This article is the second in a three-part series looking at how healthcare marketers can strategically...
Posted By WebMD Ignite on 03/19/2024
Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Don Stanziano, Chief Marketing and...
Posted By OHO Interactive on 02/26/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
NOTE: This article was published in September 2023. Commentary on the status of legislation is accurate at the time of writing.No...
Posted By Infermedica on 09/28/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Today’s trusted healthcare sites feature up-to-date, accurate information. They also boast SEO-optimized content. To...
Posted By Healthcare Success on 08/30/2023
