In this episode, Lauren Leone and Rob Sauter explore the recent Google SEO Core update, known as the Spam Update. As advocates of ethical SEO practices, our hosts explore how this update impacts marketers and why it’s a win for those prioritizing quality content.
The update, rolled out in early March, targets low-quality content and spam tactics, aligning with Google’s user-first approach. With a mission to enhance search experience, Google aims to reduce unoriginal and manipulative content by 40%, favoring authentic and valuable sources.
Rob breaks down the update, shedding light on spammy practices like backlink manipulation and AI-driven content generation. He emphasizes the importance of human input in content creation, distinguishing between AI as an assistive tool and AI-driven spam.
The discussion extends to tactics that may trigger penalties, such as excessive content posting and duplicative content strategies, especially in multi-location setups. Rob advises vigilance in assessing content quality and strategy alignment to avoid negative impacts on organic search performance.
Looking ahead, the conversation touches on the evolution of SEO and Google’s continuous algorithm updates. Despite shifts in search behavior and AI advancements, healthcare remains a high consideration industry, demanding nuanced and personalized content. While Google strives for relevance and reliability, ethical SEO practices remain paramount for sustained visibility and user engagement.
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizati... Read more
