The Secrets to Building a Successful Healthcare Brand

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System.

Episode Overview

In this episode of Ignite, Kelly, the Vice President of Marketing Strategy and Planning at Tanner Health, joins our host Alex Membrillo to share her secrets to building a prosperous healthcare brand. 

Kelly elaborates on the importance of having a supportive leadership team that understands and values marketing’s role in the health system’s growth. This support has enabled Tanner Health to keep much of their marketing work in-house, ensuring cohesive strategy execution. She emphasizes the critical role of tracking and proving the return on investment (ROI) for marketing efforts, utilizing a CRM system integrated with their Epic system to follow patient interactions from initial contact to engagement.

The conversation shifts to highlight the use of platforms like TikTok to reach younger demographics, particularly for women’s health issues. Kelly shares how TikTok allows clinicians to relay valuable health information in a relatable and engaging manner, addressing topics that might be uncomfortable to discuss in person.

The episode concludes with a discussion on Tanner Health’s new venture into senior living. Kelly explains how their Get Healthy, Live Well initiative promotes long-term health and wellness, extending their healthcare services into senior living communities

Overall, Kelly’s insights showcase the innovative and multifaceted approach Tanner Health takes in its marketing efforts, from leveraging social media platforms to expanding into new service areas, all while maintaining a focus on measurable outcomes and patient engagement.

Originally posted at: https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/secrets-successful-healthcare-brands-kelly-meigs/