CEO Alex Membrillo and Chief Strategy Officer Rich Briddock discuss the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, as well as strategies to enhance patient acquisition and elevate conversion rates.
A comprehensive full-funnel marketing approach plays a crucial role in establishing connections with patients across all phases of their healthcare journey. In this episode of Ignite, hosts Alex Membrillo and Rich Briddock discuss the shift away from relying solely on bottom-of-the-funnel marketing tactics and the emergence of full-funnel media strategies to effectively engage and convert patients.
The conversation explores the role of pixels in conversion tracking and remarketing and highlights the current constraints within healthcare marketing. It emphasizes the need for a more comprehensive approach, acknowledging that patients today seek brands they trust, requiring a deeper connection and understanding before making healthcare decisions.
The episode also dives into various tactics and channels beyond traditional search engine optimization (SEO) and maps. Our hosts discuss the importance of leveraging platforms like paid social advertising, display advertising, native advertising, and implementing upper-funnel content strategies.
Despite the challenges posed by the limitations on pixel tracking, the conversation sheds light on alternative ways to measure the effectiveness of these strategies.
Overall, our hosts advocate for a shift towards full-funnel marketing in healthcare, emphasizing its increasing importance in a competitive landscape where relying solely on bottom-of-the-funnel strategies may no longer suffice. Tune in and learn how to embrace diversified full-funnel strategies to effectively engage and convert healthcare consumers at various stages of their decision-making journey.
Original post at: https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizati... Read more
