In this episode of Ignite, our hosts dive into the intricacies of the recent update to the HHS Bulletin, a game-changer for healthcare marketers. Join Rich Briddock and our special guest, Ray Mina from Freshpaint, as they dissect the implications of the latest HIPAA compliance regulations dropped in March.
The conversation kicks off with a flashback to December 2022, when the OCR/HHS issued a groundbreaking bulletin that shook the marketing landscape in the healthcare sector. Ray takes us through the backstory, highlighting how the bulletin redefined the rules regarding web trackers on unauthenticated pages, sending ripples across the industry.
Rich and Ray explore the fallout of the initial bulletin, revealing the seismic shift in marketers’ approach to data tracking and privacy compliance. From class-action lawsuits to the evolving role of ad platforms, they dissect the evolving landscape shaped by regulatory changes and legal challenges.
But the discussion doesn’t stop there. Ray walks through the recent updates to the HHS Bulletin, which brings much-needed clarity on key issues like consent management and the use of IP addresses in tracking.
In the midst of legal complexities and regulatory shifts, Ray offers actionable insights and strategic opportunities for marketers to navigate the compliance maze effectively. From leveraging HIPAA-compliant MarTech to mitigating risks and optimizing marketing strategies, this episode equips listeners with the knowledge and tools to stay ahead in an ever-changing landscape.
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizati... Read more
