The patient acquisition people
About Wainscot Health

Wainscot will listen and respond to your marketing goals and objectives and create engaging content-driven programs that propel consumers forward on their healthcare journeys.
We are experts in creating health content written for professional and consumer audiences in a variety of media. We can help you:
  • Fuel growth
  • Make your marketing budget go further
  • Do more in less time
  • Build a team with the skill you need

 Patient Journey Marketing

Acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market.

Custom Magazines

Differentiate your hospital with an authentic magazine that isn’t just another newsletter. Custom health content, lifestyle features and local information inspire readers to take action.

BigFone Touchscreen Kiosks

Speak smarter, not louder, with interactive touchscreen tablets running the Android operating system. BigFone is literally a VERY big smartphone, and that makes it hugely intriguing to consumers.

 Interactive Infographics

Make your story memorable with engaging interactive content. We use software by Ceros to design visually stunning content that your patients can view on any device without downloading an app.

Physician Profiles

Show the warmth and expertise of your physicians with the FACES program, a multi-channel content marketing program that profiles physicians in personal, community and point-of-care settings.

Service Line Marketing

Inform patients about the breadth and depth of your hospital’s services with a content marketing campaign designed to bolster the performance of an individual service line—or more than one.


Send custom, personalized content straight to your subscribers’ inboxes. We’ll build a professional newsletter template for your hospital and help you with content creation or curation, distribution and measurement.

Social Media Marketing

Get your own virtual content generation and social media marketing team. Custom blog posts help you engage consumers, drive website traffic and build trust and loyalty.

Video Production

Showcase physician expertise and service lines and build your hospital’s brand online with professionally shot and edited videos that engage patients on your website and social media platforms.


Ever-present digital media hasn’t put print to rest. In fact, studies indicate that while digital media is key for... read more


Video has become one of the most powerful tools not only for marketing but also for education—impact that’s... read more


Good headlines entice consumer audiences to read (or at least skim) content and take away its key points. The challenge?... read more


Learn how an integrated marketing campaign using print and digital together can amplify results and help reach goals faster.... read more


As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories.... read more


Three seconds. That’s the average amount of time you have to capture a reader’s attention online. Every... read more


Creating top-notch content isn’t easy, and for many healthcare marketing teams, resources—time, money, talent—are... read more


Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those... read more


While we can’t provide popcorn (other than this photo), we cordially invite you to view (or re-view) our SHSMD Theater... read more


When RWJBarnabas Health, New Jersey’s largest health system, decided to create a magazine, they were looking for... read more


At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide... read more


In this article from the SHSMD newsletter Spectrum , learn how UC Health, Ohio ramped up a digital patient-journey strategy... read more


Just the thought of starting a blog is enough to make many hospital marketers run for the exit. You have no time already.... read more


“The more things change, the more they stay the same.” We’ve all heard the expression, and it’s... read more


Submitted by Rebecca MacGregor at Holyoke Medical Center on Friday, February 10, 2023

Wainscot Health has been an outstanding marketing partner for Holyoke Medical Center since early 2015. The team offers excellent creative insights and produces top-quality content for us. They help us educate our community and convey our strategic marketing messages in a way that’s engaging, visually appealing, and highly readable to our audience. Wainscot has been flexible and accommodating, and they understand our fast-paced healthcare environment and its challenges and opportunities. Wainscot has also worked with us on special issues of our magazine, including a 125th Anniversary commemorative edition, as well as a COVID-19 special issue. We’re very pleased with the collaborative partnership we have created, and I am happy to recommend Wainscot to other hospitals and systems looking for an effective publication partner.

    Overall Rating

  • Content Marketing
  • Print Publications

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Wednesday, July 15, 2020

We have the pleasure of working with Wainscot on our community magazine, and decided to use them for a book celebrating Clara Maass Medical Center’s 150th anniversary. Wainscot was able to pull together information from many different sources, and organize everything including chapter ideas, interviews, writing, reviews, design and production. When I received the printed book, I had just one word: WOW! The book makes our hospital look really good, the senior leadership team loves it, and we could not be happier with our experience.
    Overall Rating

  • Print Publications

I would include this vendor on my list

Submitted by a verified client from a health system on Thursday, January 23, 2020

It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the publication of a brand magazine for our hospital. The product was a beautiful 52-page publication and a total collaborative effort. While we provided our content and photographs, WM was invaluable in keeping us to a publication schedule, ensuring we made our deadline for publication and mailing. They even offered valuable readership information via a survey they facilitated. Everyone we worked with their on a regular basis was very pleasant to work with and the product was something we gladly showed around the community.
    Overall Rating

  • Content Marketing
  • Market Research
  • Print Publications

This vendor would be at the top of my list

Submitted by Anjie Britton at Shelbourne Knee Center on Wednesday, February 27, 2019

I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have created outstanding creative content solutions from Newsletters, Magazines, Patient Journeys, eNewsletters to recent content audit and refresh. With their technology partner, Korcomptenz, they completed a web redesign project in a very timely 3 month period. See I would most definitely recommend Wainscot as a content marketing and technology partner.
    Overall Rating

  • Content Marketing
  • Digital Marketing
  • Digital Strategy
  • Direct Marketing
  • Email Marketing
  • Market Research
  • Marketing
  • Print Publications
  • Web Development

This vendor would be at the top of my list
Recent Reviews


Wainscot Health has been an outstanding marketing partner for Holyoke Medical Center more

We have the pleasure of working with Wainscot on our community magazine, and decided to more

It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the more

View All Reviews
Clients & Case Studies

Community Health Network - Shelbourne Knee Center
RWJBarnabas Health

Company Brochure
Employees: 11-50
Min. Project Size: Any
100% Focused on Healthcare
100% of Wainscot Health's customers are in the healthcare industry
Service Focus

Content Marketing accounts for 30% of their focus
- 3 Reviews
Digital Marketing accounts for 20% of their focus
- 1 Review
Email Marketing accounts for 10% of their focus
- 1 Review
Marketing Automation accounts for 10% of their focus
Print Publications accounts for 20% of their focus
- 4 Reviews
Web Development accounts for 10% of their focus
- 1 Review