Wainscot will listen and respond to your marketing goals and objectives and create engaging content-driven programs that propel consumers forward on their healthcare journeys. We are experts in creating health content written for professional and consumer audiences in a variety of media. We can help you:
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 Patient Journey Marketing Acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market. |  Custom Magazines Differentiate your hospital with an authentic magazine that isn’t just another newsletter. Custom health content, lifestyle features and local information inspire readers to take action. |  BigFone Touchscreen Kiosks Speak smarter, not louder, with interactive touchscreen tablets running the Android operating system. BigFone is literally a VERY big smartphone, and that makes it hugely intriguing to consumers. |
 Interactive Infographics Make your story memorable with engaging interactive content. We use software by Ceros to design visually stunning content that your patients can view on any device without downloading an app. |  Physician Profiles Show the warmth and expertise of your physicians with the FACES program, a multi-channel content marketing program that profiles physicians in personal, community and point-of-care settings. |  Service Line Marketing Inform patients about the breadth and depth of your hospital’s services with a content marketing campaign designed to bolster the performance of an individual service line—or more than one. |
 E-Newsletters Send custom, personalized content straight to your subscribers’ inboxes. We’ll build a professional newsletter template for your hospital and help you with content creation or curation, distribution and measurement. |  Social Media Marketing Get your own virtual content generation and social media marketing team. Custom blog posts help you engage consumers, drive website traffic and build trust and loyalty. |  Video Production Showcase physician expertise and service lines and build your hospital’s brand online with professionally shot and edited videos that engage patients on your website and social media platforms. |
Ever-present digital media hasn’t put print to rest. In fact, studies indicate that while digital media is key for... read more
Video has become one of the most powerful tools not only for marketing but also for education—impact that’s... read more
Good headlines entice consumer audiences to read (or at least skim) content and take away its key points. The challenge?... read more
Learn how an integrated marketing campaign using print and digital together can amplify results and help reach goals faster.... read more
As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories.... read more
Three seconds. That’s the average amount of time you have to capture a reader’s attention online. Every... read more
Creating top-notch content isn’t easy, and for many healthcare marketing teams, resources—time, money, talent—are... read more
Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those... read more
While we can’t provide popcorn (other than this photo), we cordially invite you to view (or re-view) our SHSMD Theater... read more
When RWJBarnabas Health, New Jersey’s largest health system, decided to create a magazine, they were looking for... read more
At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide... read more
In this article from the SHSMD newsletter Spectrum , learn how UC Health, Ohio ramped up a digital patient-journey strategy... read more
Just the thought of starting a blog is enough to make many hospital marketers run for the exit. You have no time already.... read more
“The more things change, the more they stay the same.” We’ve all heard the expression, and it’s... read more
Submitted by Rebecca MacGregor at Holyoke Medical Center
Wainscot Health has been an outstanding marketing partner for Holyoke Medical Center since early 2015. The team offers excellent creative insights and produces top-quality content for us. They help us educate our community and convey our strategic marketing messages in a way that’s engaging, visually appealing, and highly readable to our audience. Wainscot has been flexible and accommodating, and they understand our fast-paced healthcare environment and its challenges and opportunities. Wainscot has also worked with us on special issues of our magazine, including a 125th Anniversary commemorative edition, as well as a COVID-19 special issue. We’re very pleased with the collaborative partnership we have created, and I am happy to recommend Wainscot to other hospitals and systems looking for an effective publication partner.
Submitted by Anjie Britton at Shelbourne Knee Center
Submitted by a verified client from a health system
Submitted by a verified client from a health system
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