Formation PR + Brand is a PR and branding agency located in Flat Rock, NC. The firm’s client base works in healthcare, regional planning, public and community health, and nonprofit management. Founded in 2007 by Erica Allison, Formation has grown from a firm of one to a team of six. Formation is a member of the American Advertising Federation-Asheville Chapter, the Carolinas Healthcare Public Relations and Marketing Society, the Association of Marketing and Communication Professionals, and the Hendersonville Chamber of Commerce.