Vaccines Are Here: Three Communication Imperatives for Healthcare Organizations

The moment has arrived. With worldwide hope focused on a COVID vaccine, two vaccines … from Moderna and Pfizer … await emergency use authorization from the FDA. Indeed, doses of COVID vaccines will likely be distributed throughout the country within weeks.

Now, the communication challenges begin. For those in healthcare organizations, that means laying the groundwork with the media, the public, and employees regarding distrust, distribution, healthcare inequities, and logistical hurdles.

Laying that groundwork rests on three key communication imperatives:

• Getting the talk right internally

• Serving as the voice of authority in each community

• Preparing for the pitfalls

The Forum for Healthcare Strategists joins Jarrard Phillips Cate & Hancock in a conversation that will unpack each of these imperatives and provide clear actions that healthcare leaders can take today.

Examine how to: help your employees feel comfortable receiving a vaccine, as well as to then advocate within their community; shape messages that will relieve anxiety while educating the public; prepare for media scrutiny; and respond to negative events like vaccine side effects (real and perceived).

Hear insights from your colleagues to help you connect the communication principles discussed with real-world scenarios.

Speakers:

Giselle Hecker, Director of National, Government & Crisis Public Relations, Ochsner Health

Megan Manahan, Chief Brand Officer, ThedaCare

David Jarrard, CEO, Jarrard Phillips Cate & Hancock

Justin Gibbs, Vice President & COVID-19 Task Force Leader, Jarrard Phillips Cate & Hancock

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