By radically improving patient access, engagement, and outcomes, Banner Health is driving millions of dollars of additional revenue each year. In this webinar, sponsored by Salesforce, we'll peer behind the curtain of the innovations driving the growth: an intelligent digital front door, a centralized contact center, and a personalized messaging platform, all of which are built on large data models and leverage advanced AI technologies.
Join marketing leaders from Banner Health to examine:
Presented by:
Brock Bassetti
Chief Digital Access Officer
Banner Health
Chris Pace
Chief Digital Marketing Officer
Banner Health
Ben Seyden
Vice President, Healthcare Strategy
Salesforce
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
Healthcare chief marketing officers (CMOs) are challenged with balancing growth strategy and execution amidst increased demand and reduced capacity, budget constraints, and evolving ...read more
Physicians—and those who support them—are carrying the heaviest burden in the battle against COVID-19. How do you ensure the most relevant information reaches them when ...read more
Strategically, and thoughtfully, UPMC has grown a world class digital marketing function. Built around technology, the UPMC team is focused on supporting consumers’ needs for ...read more
Today, your organization may have some version of an employer brand – but it might not be where you want (or need) it to be. In a period where traditional rules no longer apply, ...read more