Posted By Forum for Healthcare Strategists on 07/26/2022 in Webinar

Engaging Nurses: Lessons from a Time of Crisis

Engaging Nurses: Lessons from a Time of Crisis
08/23/2022 - 08/23/2022
12:30PM - 1:30PM

Workforce is the number one issue facing healthcare organizations today—and potentially for months or even years to come. And nowhere is this issue more acute than with the critical audience of nurses, as COVID-19 burnout, skyrocketing labor costs, travelling nurse issues, and thousands leaving the profession are all taking their toll. How can healthcare marketing and communications executives help address these challenges?

In this webinar, you’ll hear how the Robert Wood Johnson Foundation engages and supports nurses through its SHIFT program. Join Beth Toner, Senior Communications Officer, Robert Wood Johnson Foundation, and Jeff Speer, EVP, Strategy, Revive, to examine:

• Key truths and learnings about how nurses want to be engaged
• How to apply these learnings to nurse recruitment and retention
• Other opportunities for marketing and communications to support workforce challenges

Presented by:

Beth Toner
Senior Communications Officer 
Robert Wood Johnson Foundation

Jeff Speer
Executive Vice President of Strategy