The LCMC Health brand is defined by celebrating the extraordinary in a world of ordinary. Join us as we dig into the important sensorial attributes that drive consumer decision-making and how you can leverage these attributes to create a distinct and differentiated brand experience in physical spaces.
In this webinar, you'll hear how LCMC Health has created a framework to infuse brand throughout its healthcare experiences, including physical spaces, to impact the way patients and visitors feel. Plus, we’ll examine:
• How brands like LCMC Health have successfully created an impactful brand platform that translates to actionable experience principles
• Ways to utilize the top sensorial attributes that are proven to drive choice and advocacy, according to the Humanizing Brand Experience study
• The creative experience moments, both big and small, that have been developed as a toolkit for LCMC Health to incorporate into physical spaces across the system
Presented by:
Christine Albert
Chief Marketing & Experience Officer
LCMC Health
Alison More
Senior Creative Director, Environments & Experience
Monigle
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