Using Podcasts to Power Your Content Marketing Strategy

Content Strategy Track - Sponsored by Coffey Communications

Podcasts are an incredibly popular tool for health care marketing and many hospitals are using audio to support their initiatives. Through a case study presented by BayCare Health System, you'll explore how they use podcasts to meet their marketing goals, including: replacing in-person lectures during COVID-19, developing content that supports campaigns, expanding support for more physicians, and tackling niche subject matter. 

You'll take best practices back to your own organization, including how to choose the right topics, get your physicians engaged, promote your podcasts through a strong social media and website strategy, and measure success.

Presented by:

Jordana Taylor
Marketing Manager
BayCare

Bill Klaproth
Director of Marketing and Production
DoctorPodcasting

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