Podcasting 2.0: Take Your Audio to the Next Level

Podcasts are an incredibly popular tool for healthcare marketing and many hospitals are using audio to support their initiatives. 

In this session, learn how to take it up a notch––or get started! Explore Emerson Hospital’s use of podcasts throughout their marketing ecosystem. Learn how their audio content serves as a foundation for newsletters, print publications, service line campaigns, public health messaging, mini-series and social media strategy. Plus, learn how to dive into the analytics and understand consumer engagement. 

Presented by:

Karoline Hutson, Director of Business Development, DoctorPodcasting by RadioMD 

Leah Lesser, Senior Manager, Marketing Communications, Emerson Hospital 

Brian Davidson, Digital Marketing Technology Manager, Emerson Hospital

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