Podcasts are an incredibly popular tool for healthcare marketing and many hospitals are using audio to support their initiatives.
In this session, learn how to take it up a notch––or get started! Explore Emerson Hospital’s use of podcasts throughout their marketing ecosystem. Learn how their audio content serves as a foundation for newsletters, print publications, service line campaigns, public health messaging, mini-series and social media strategy. Plus, learn how to dive into the analytics and understand consumer engagement.
Presented by:
Karoline Hutson, Director of Business Development, DoctorPodcasting by RadioMD
Leah Lesser, Senior Manager, Marketing Communications, Emerson Hospital
Brian Davidson, Digital Marketing Technology Manager, Emerson Hospital
Reach new patients with informative, conversational podcasts featuring your doctors and staff members that educate your patients, promote your key service lines, and enhance the digital experience ... Read more
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