When healthcare organizations make it easy for patients to find care close to them through effortless digital experiences more patients will book appointments. Leveraging embedded maps on a healthcare provider's website is a key component of creating that experience for consumers. So much so that some healthcare marketers have seen booked appointment conversion rates increase by as much as 60% when utilizing maps to help consumers find care.
Join Freshpaint's VP of Marketing Ray Mina, Indiana University Health's Executive Director of Digital Marketing & Experience Jeremy Rogers, and Fortalice's Partner Bridget O'Connor to discuss the importance of maps in the patient experience and how to deliver it in a privacy-first way.
Presented by:
Ray Mina
VP of Marketing
Freshpaint
Jeremy Rogers
Executive Director of Digital Marketing & Experience
Indiana University Health
Bridget O'Connor
Partner
Fortalice
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
