Making Embedded Video & Maps HIPAA-Compliant (Episode 4 of 5)

Episode 4 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"

HHS calls out ads and analytics web trackers in their latest HIPAA guidance. But many organizations are asking the right question: If Google Analytics is a vulnerability when it comes to sharing PHI, what about other trackers we’re leveraging on our site? Learn why healthcare organizations are concerned with embedded maps and videos on their site and what you can do about it.

What You’ll Learn:

• Why embedding videos hosted on platforms like YouTube could be a HIPAA risk
• Why embedded maps may improve visitor experience but ultimately risk leaking PHI
• How to continue improving website experience while mitigating risks associated with HIPAA

Presented by:

James Silvester
Head of Sales Engineering
Freshpaint

Zach Hauer
Senior Sales Engineer
Freshpaint

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More about the Webinar Series:

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

• How to get a handle on third party web trackers
• How to minimize risk with a safe by default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without risking privacy
• An easier way to implement and manage events

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