Getting a Handle on Third Party Web Trackers

Episode 1 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"

Web trackers are at the heart of HIPAA compliance for healthcare marketers. Manage them, and you’re in compliance. Mismanage them, and you could find yourself faced with a HIPAA violation or lawsuit. Learn how you can gain control over web trackers on your site through Freshpaint’s Web Tracker Management feature set.

What You’ll Learn:

• Why healthcare needs web tracker monitoring built for HIPAA
• How to identify and understand the HIPAA risk associated with each web tracker
• How to create a source of truth for the risks and resolutions for each web tracker

Presented by:

James Silvester
Head of Sales Engineering
Freshpaint

Zach Hauer
Senior Sales Engineer
Freshpaint

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More about the Webinar Series:

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

• How to get a handle on third party web trackers
• How to minimize risk with a safe by default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without risking privacy
• An easier way to implement and manage events

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