Creating A Safe By Default Approach For Your Marketing Stack (Episode 2 of 5)

Episode 2 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"

Building a privacy-first approach to healthcare marketing means making sure PHI is never shared with tools that aren’t HIPAA-compliant. Learn how Freshpaint’s Healthcare Privacy Platform’s safe-by-default approach is designed to give healthcare marketing teams the confidence that sensitive data is not being shared with their relied-upon tools.

What You’ll Learn:

• How strong PHI governance can deliver high performance marketing and privacy
• Why a visual interface to control data sharing is critical for healthcare marketers
• How enhanced server-side connections keep you safe and give you the full dataset you need

Presented by:

James Silvester
Head of Sales Engineering
Freshpaint

Zach Hauer
Senior Sales Engineer
Freshpaint

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More about the Webinar Series:

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

• How to get a handle on third party web trackers
• How to minimize risk with a safe by default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without risking privacy
• An easier way to implement and manage events

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