Marketers are challenged to make the best use of advertising dollars, especially with the growth of digital. How much should you be spending on service lines vs. brand? What channels work best for patient acquisition? What should you not spend money on?
Learn how to use CRM analysis and other data tools to answer those questions and more. Hear how to better target campaigns and optimize conversion across digital channels.
Presenters
Brandy Hill
Director, Marketing & Public Relations, Riverview Health (Noblesville, IN)
Mahek Thakkar
Manager, Integrated Marketing, Healthgrades
Interactive & Digital Strategies Track - Sponsored by Modea
WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all sta... Read more
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