Coronavirus Town Hall: Your Complete Digital Search Strategy for Coming Out of COVID

As pent-up demand increases for elective and non-elective procedures around the country post COVID-19, health systems must reassure patients it’s safe to return. To jump-start their financial recovery, hospitals need a comprehensive digital search strategy — one that reaches consumers through their preferred channels and pinpoints people who are commercially insured and ready to appoint.

What you will learn:

• How health system executives are leveraging digital strategies to attract patients
• The four digital components needed to reach consumers wherever they are in their journey
• Best practices for post-COVID-19 digital marketing, from Google optimization to telehealth promotion

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Speakers:

Megan Yore, Chief Marketing & Communications Officer, Spectrum Health Lakeland

Megan Yore serves Spectrum Health Lakeland as Chief Marketing & Communications Officer. She leads an award-winning team using an internal agency structure and oversees marketing communications strategy and execution for the Lakeland division, including three hospitals, outpatient services, 10 affiliate businesses and 40 physician practices.

Megan has also held leadership roles in the retail, education, and banking industries. With a heart for volunteerism, she currently is President for the Michigan Society of Healthcare Planning and Marketing; a United Way Board of Directors member; a member of the Lincoln Township Library Board of Directors; and helps a number of regional not-for-profit organizations through board service and pro bono marketing strategy consultation.

Jack Vance, Vice President, Digital Marketing & Analytics, Healthgrades

Jack Vance is the Vice President of Digital Marketing and Analytics at Healthgrades. Jack is a driven analytics leader focused on developing new products for hospitals and health systems. He is passionate about delivering deep insights from complex data as well as helping develop talent in up and coming analysts. Jack strongly believes that analytics can be a valuable asset for any organization, and that a strong analytics team can pave the way to innovation.

Mike Marvin, Group Vice President - Digital Solutions, Healthgrades

Mike is a digital strategy and operations leader with many years of experience in the integration of digital strategy and marketing technology. Mike is adept at providing solutions that bring technology, marketing, and business operations together to elevate the consumer healthcare experience. At Healthgrades, Mike leads a team of diverse professionals that partner with health system and medical group clients to deliver a consumer focused online experience, enhancing their lead generation and new patient acquisition efforts.

Jon Barlow (Moderator), SVP, Omnichannel Services & Operations, Healthgrades

Jon Barlow is a marketing strategy and operations leader, advisory board member, American Marketing Association (AMA) Instructor, and strategic healthcare marketing speaker. With many years of experience in the integration of marketing strategy and marketing technology, Barlow is adept at providing solutions that bring technology, marketing, and business operations together to elevate the consumer experience. At Healthgrades, Barlow leads a team of diverse marketing professionals that partner with our health system clients, delivering a more personalized, omnichannel consumer experience grounded in data-driven insights.

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