Join industry veterans to discuss how AEP 2023 data should inform your acquisition strategy.
According to Deft research, switch rates for Medicare Advantage are up at 15%. MediSupp switching is down at 7%. Star ratings are down across the board (92 five-star plans were lost).
But what are the market forces and consumer attitudes behind it? And where do the marketing opportunities lie? Hear from seasoned Health Plans marketing experts on how to shape your strategy to make the most of AEP 2024.
Join us to learn:
Presented by:
Len Kudgis
COO
HealthShare360
Adam Berton
Medicare Marketing Executive
Michelle Boudreau
SVP Group Account Director
MERGE
Moderated by:
Jim Porter
EVP, Managing Director, Healthcare Practice
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
Last year, there were over 2,000 ADA website lawsuits filed in federal courts across the nation. This represents an increase of more than 180%. Although ADA compliance has become a ...read more
DIGITAL STRATEGIC PLANNING Identifying the need to produce cost-effective digital campaigns that provide end-to-end visibility into user behavior, VCU Health created a solution ...read more
Conversion & Patient Care Strategies Track - Sponsored by Hero DigitalAs brands, we understand the need to recruit the best talent there is. But what tools can we use to compel ...read more
Branding & Social Media Track - Sponsored by Phase2Healthcare is confusing and consumers are often in a state of illness and stress when attempting to receive care. Piedmont ...read more