Posted By Hileman Group on 05/13/2022 in Conference Speaker

Service Line Marketing: The Front Lines for Patient Acquisition

Service Line Marketing: The Front Lines for Patient Acquisition
Gaylord National Resort & Convention Center
201 Waterfront St, Oxon Hill, MD 20745, USA
09/13/2022 - 09/13/2022
9:00AM - 10:00AM

Marketing & Digital Engagement Track


In today’s ever-changing world the task of being a service line marketer continues to become more and more complex. With the juggling demands of driving patient volumes – including in facility, via telehealth or virtual express care – all while trying to drive awareness, brand visibility, and loyalty to an already overwhelmed consumer. 


For service line marketers to keep up, they must adapt and find more efficient ways – through process, people, and technology – to achieve and reach their system goals and initiatives.


Presented by:

Lynn Purdy
Director, Marketing Development
Vanderbilt University Medical Center


Ashleigh Killian
VP, Marketing Operations
Baylor Scott & White Health


Tom Hileman
CEO
Hileman Group


Dara Krueger
Executive Director, International Marketing & Marketing Account Services
Cleveland Clinic


REGISTER HERE


201 Waterfront St, Oxon Hill, MD 20745, USA

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