Service Line Marketing: The Front Lines for Patient Acquisition

Marketing & Digital Engagement Track

In today’s ever-changing world the task of being a service line marketer continues to become more and more complex. With the juggling demands of driving patient volumes – including in facility, via telehealth or virtual express care – all while trying to drive awareness, brand visibility, and loyalty to an already overwhelmed consumer. 

For service line marketers to keep up, they must adapt and find more efficient ways – through process, people, and technology – to achieve and reach their system goals and initiatives.

Presented by:

Lynn Purdy
Director, Marketing Development
Vanderbilt University Medical Center

Ashleigh Killian
VP, Marketing Operations
Baylor Scott & White Health

Tom Hileman
CEO
Hileman Group

Dara Krueger
Executive Director, International Marketing & Marketing Account Services
Cleveland Clinic

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