Effective patient marketing goes beyond the initial acquisition. It also requires continual engagement with patients to grow lifetime value.
Learn how Cleveland Clinic re-engages with former and current patients to bring them back into the system. Examine actionable strategies, tactics, and results.
Presenters
Sue Omori
Executive Director, Marketing Account Services, Cleveland Clinic (Cleveland, OH)
Tom Hileman
CEO & President, Hileman Group
Engagement Strategies Track - Sponsored by Pandora
Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part... Read more
Transform Consumer Experience TrackEffective investment in MarTech, including CRM, CMS, marketing automation, and more, is one of today’s most pressing issues for healthcare ...read more
Marketing & Digital Engagement TrackIn today’s ever-changing world the task of being a service line marketer continues to become more and more complex. With the juggling ...read more
Pre-Summit Strategy SessionAs consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Hear how seasoned ...read more
Tools, Technology & Analytics TrackSponsored by: ModeaIn healthcare, customer relationship management (CRM) systems present a unique challenge. Effectively bettering your ...read more