Effective patient marketing goes beyond the initial acquisition. It also requires continual engagement with patients to grow lifetime value.
Learn how Cleveland Clinic re-engages with former and current patients to bring them back into the system. Examine actionable strategies, tactics, and results.
Presenters
Sue Omori
Executive Director, Marketing Account Services, Cleveland Clinic (Cleveland, OH)
Tom Hileman
CEO & President, Hileman Group
Engagement Strategies Track - Sponsored by Pandora
Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part... Read more
Marketing & Digital Engagement TrackMany health systems look at acquisition through the lens of “direct to consumer” strategies and a myriad of marketing channels and ...read more
Transform Consumer Experience TrackEffective investment in MarTech, including CRM, CMS, marketing automation, and more, is one of today’s most pressing issues for healthcare ...read more
Explore the dynamic interplay between service line marketing and population health in a redefinition of healthcare consumerism. Learn how to cater to diverse patient needs and preferences. ...read more
Digital Engagement TrackIn last year’s presentation, these same organizations weighed in on telehealth capabilities and its future during a pandemic. We’ve arrived at that ...read more
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