Managing the Dual Priorities of Driving System Volume and COVID-19 Communications Amid the Pandemic

Digital Engagement Track

In last year’s presentation, these same organizations weighed in on telehealth capabilities and its future during a pandemic. We’ve arrived at that future sooner than expected—and the challenges encompass more than telehealth. Now, healthcare systems are tasked with the dual prioritization of driving volume while delivering COVID communications.

Join panelists Paul J. Wood (Cohen Veterans Network), Deborah Hollenstein (Vanderbilt University Medical Center), Jordis Rosenquest (Baylor Scott & White Health) and moderator Tom Hileman as they discuss new communication practices amid COVID-19, gaining employees’ and patients’ trust in safe care, telehealth and behavioral health within healthcare in post-pandemic life.

Presented by:

Jordis Rosenquest
VP, Brand and Marketing
Baylor Scott & White Health

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Mr. Paul Wood

Chief Communications and Marketing Officer

Cohen Veteran Network

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Deborah Hollenstein

Healthcare Marketing Consultant

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Tom Hileman

President

Hileman Group

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