A CMO Perspective on the (Ever) Evolving Role of Marketing in Health Systems

Panel Discussion Sponsored by WebMD Ignite

Back for an encore, join this powerhouse industry panel from last year as they continue the discussion on the ever-evolving role of marketing in healthcare. With so much industry change and external pressures, healthcare marketing organizations are being asked to do more with less while tackling numerous new initiatives. A few of these include supporting access, digital health, advanced technology, philanthropy, data management and even recruitment. 

In this session, learn how marketing leaders are building multi-disciplinary teams to be more nimble, efficient and resilient.

Presented by:

Stuart Dill
Senior Vice President and Engagement 
Vanderbilt University Medical Center 

Paul Matsen
Chief Marketing & Communications Officer 
Cleveland Clinic 

Nikki Moll
Chief Marketing & Communications Officer 
Baylor Scott & White Health 

Tom Hileman
Managing Partner, Digital 
Global Prairie 

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