CONSUMER ENGAGEMENT TOOLS
SPONSORED BY: PANDORA
Patients expect a consumer experience from their healthcare providers similar to what they receive from other industries. This session is a discussion on how consumer behaviors can be leveraged to provide a “best in class” patient experience and how marketing can drive successful outcomes for the entire organization. Covered topics include Brand and Reputation Management, Patient Acquisition, and the Integrated Patient Experience. Strategies and insights along with examples of real-world applications will be presented.
Presenters:
Paul Matsen
Chief Marketing and Communications Officer
The Cleveland Clinic
Tom Hileman
President
Hileman Group
Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part... Read more
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