Recorded Session Sponsored by Hero Digital
After UCLA Health integrated patient data into its marketing automation platform, a content strategy was developed that incorporates lifestyle topics of general interest.
In this session, learn how UCLA uses timely health and operational information and targeted content based on clinical and location-based data to engage patients with the goal of providing value to patients, prospective patients and subscribers while driving patient volume.
Presented by:
Anne Machalinski
Director, Marketing Communications
UCLA Health Marketing
Haley Hite
Senior Writer
Aha Media Group
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
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