In healthcare, there’s often a gap between the brand experience organizations want to promote and the actual patient experience. A health crisis can leave patients and loved ones scrambling for information and support.
Hear how to improve communication strategies to better guide patients and caregivers. Examine how to use social listening and feedback from the community to better match brand promises with the real patient experience.
Presented by:
Dean Browell
Chief Behavioral Officer
Feedback
Joel English
SVP Managing Partner
BVK
Ahava Leibtag
President
Aha Media Group
Denise Wiseman
co-Founder
Healthcare Reinvention Collaborative
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA
View Larger MapContent Strategy Track - Sponsored by Coffey CommunicationsMany patients with drug-resistant epilepsy who are potential candidates for the NeuroPace RNS System learn about the ...read more
Physician marketing is more than just having provider profiles on your website.It’s about developing marketing materials that attract and retain referring physicians. ...read more
New Approaches to Creating Pediatric ContentWriting pediatric content is challenging — because you’re speaking to a diverse audience that includes:Millennial and Gen X ...read more
Interactive & Digital Strategies Track - Sponsored by Reason OneTwo years ago, Kettering was desperately in need of a unifying brand for its $2 billion system. Lacking a functional ...read more