Webinar: Is It All About the Moms?

New Approaches to Creating Pediatric Content

Writing pediatric content is challenging — because you’re speaking to a diverse audience that includes:

• Millennial and Gen X parents
• Boomer grandparents
• Kids and teens

How can you:

• Reach these groups effectively? 
• Create content that supports and reassures them? 

And, what can we learn from parents and kids who blog and vlog about their healthcare journeys?

In this webinar, we’ll dive into all of these questions and more. 

You’ll learn:

• Strategies that children’s hospitals use to engage audiences (both kids and the adults who love them)
• Why stories and stats are crucial to strong pediatric content
• The top hospital resources to highlight 
• What millennials look for in healthcare content (they make up more than 50% of today’s parents!) 

Mark your calendar!

Date: Thursday, Feb. 27th 

Time: 12 p.m. EST (11 a.m. CST; 9 a.m. PST)

Duration: 1 hour

Hosted by:

Ahava Leibtag, President and Founder of Aha Media Group

With more than 20 years of experience in writing, messaging and marketing, Ahava is a well-recognized content strategy and marketing expert. She's the author of The Digital Crown: Winning at Content on the Web.