Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

A little over a year ago, HHS and OCR issued a HIPAA bulletin focused on consumer privacy and the use of tracking technologies that seemed poised to bring digital healthcare marketing to a screeching halt.

Fortunately, solutions have emerged. Organizations that have adopted new processes are successfully using tracking tools without risking a HIPAA breach. If you’re not there yet, there is light at the end of the tunnel.

Join us for a free webinar on Thursday February 1 at 2 p.m. ET where you’ll hear from legal, data security, and technology experts, and you’ll learn how healthcare organizations gather insights into customer journeys using tracking tools while protecting sensitive information and maintaining compliance with HIPAA.

You’ll learn:

• What it means to be privacy-first.
• Who needs to be involved in process change.
• How to have constructive conversations with legal and compliance.
• Why web trackers don’t comply with HIPAA.
• Which tools you need a BAA (Business Associate Agreement) for.
• What to do if you can’t get a BAA.
• And much much more!

About your Presenters

Ray Mina, head of marketing at Freshpaint, is a serial marketing entrepreneur with over 15 years of experience leading marketing and go-to-market functions across seven startups. Ray led marketing and sales at ed-tech startup TreeRing, legal tech startup Lawyaw (acquired by Clio), and construction tech startup Fieldwire (acquired by Hilti) before joining Freshpaint where he is focused on bridging the gap between patient privacy and digital ma

Doriann Cain is a partner at Faegre Drinker, where she works with clients to enhance their privacy and cybersecurity practices from compliance to incident response. This includes advising clients on a variety of privacy and security laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), the Gramm-Leach-Bliley Act (GLBA), the Health Insurance Portability and Accountability Act (HIPAA), and state breach notification statutes.

Bridget O’Connor is a seasoned operations and management professional, currently serving as partner & COO at Fortalice Solutions where she is responsible for the teams' operations and recruiting. Before joining Fortalice Solutions, she served as a senior advisor at the Office of Personnel Management (U.S. Government), as the principal advisor to the associate director of human resources solutions, as the director of White House management, and in other high-impact roles. Bridget is also a trusted cyber advisor to CEOs, CISOs, and C-suite executives.

Edward Rafalski, Ph.D., MPH, FACHE is chief strategy and marketing officer for BayCare Health System in Clearwater, Florida. He is responsible for all planning, business development, market research, marketing, digital front door services, contact center operations, and real estate at BayCare Health System. Prior to BayCare, Ed was senior vice president of strategic planning & marketing for Methodist Le Bonheur Healthcare, Memphis, Tennessee. Ed is a member of the Strategic Health Care Marketing Editorial Advisory Board.